Connect6Group developed an experiential event team with Hill Street Beverage, that created brand awareness across multiple events and festivals across the GTA. The initial goal of the campaign was to provide samples of Hill Street Beverage's non-alcoholic beer, wine, and champaign to customers. Due to Connect6Group's extrinsic sales culture, we actually started selling Hill Street products on the spot which was not included in the initial scope of work. We were able to build a connection with brand and consumers so much so that consumers were happily making purchases on the spot.


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