At first, our scope of work with Hill Street was to develop and execute an experiential program with a focus on increasing brand awareness. At first, we developed a strategy to schedule events and be part of festivals in order to provide a sampling program. Putting our creativity and unique approach to the test, we challenged ourselves to take this one step further. We focused on selling products on the spot through our unique approach after garnering consumer attention. This would not only increase brand awareness for Hill Street, but provide an instant lift in sales.